top of page
Social Media Management
w. Standard Digital
Social Media has changed the way we communicate and consume information, allowing us to access a wider range of perspectives and sources than ever before.
Social media has become an integral part of our daily lives, and businesses have realized its potential as a tool for building brand awareness. Social media management is a crucial aspect of this strategy, as it involves creating and sharing content that resonates with the target audience and encourages engagement.
Types of Social Media Management
Facebook advertising allows businesses to reach a large and engaged audience, as the platform has over 2 billion active users worldwide. Facebook offers a variety of ad formats for businesses, including image ads, video ads, carousel ads, and sponsored posts in partnership with influencers and media pages. Facebook advertising can help businesses drive sales and marketing efforts in many ways, including building brand awareness, driving traffic to websites, and reaching new audiences through targeted advertising. It offers various e-commerce tools and analytics options to track the performance of all advertising and brand promotional activities.
Facebook Advertising
Instagram Advertising
With 2.35 billion active users worldwide, Instagram is considered as one of the top and fastest growing social media networks as of 2022. Likewise, Instagram offers a variety of ad formats, including image ads, video ads, carousel ads, story ads etc. Specifically, Instagram provides businesses with a visually appealing platform tailored for images and visual contents, incubating an unique digital landscape in facilitating influencer marketing. Businesses collaborate with influencers who have a strong base of followers to promote different products or services, hence becoming one of the proven methods in driving sales and enhancing customers loyalty.
LinkedIn Advertising
LinkedIn has over 700 million members, and it is a professional social network, which means that the platform is well-suited for B2B marketing. LinkedIn provides businesses with a platform to showcase their industry knowledge and expertise through content marketing by sharing high-quality content such as articles and case studies. Apart from building a brand portfolio, LinkedIn provides businesses with a range of advertising options, including sponsored content, sponsored messaging, and display ads. These advertising options allow businesses to target specific groups, generate leads and explore different networking opportunities with like-minded professionals.
Ready to Elevate Your Online Presence?
Growth Delivery, Result Driven, Tailored Strategies.
We help companies like yours to accelerate growth and boost marketing outreach with their Social Media Marketing Campaign. As a full-fledged marketing practitioner, Standard Digital has propelled business in every vertical with data-driven transformation on diverse spectrums of digital marketing employing goal-oriented approaches to every campaign we handle, ensuring our marketing strategies deliver both success and sustainability.
Ready to experience exponential growth? Book a consultation session with our team to find out more.
Why You Should Start Working on
Social Media Management
Customer Satisfaction
Social media allows customers to reach out to businesses easily and quickly. Businesses that respond promptly to customer inquiries via social media can provide excellent customer service and show that they care about their customers' experiences and are committed to resolving any issues. Businesses could also provide personalized support and engage with customers individually. Sharing useful information with followers, such as product updates, industry news, and tips and tricks also help in boosting customer satisfaction.
Brand Awareness
Social media management provides businesses with an opportunity to showcase their brand consistently across different platforms. By maintaining a consistent brand image, businesses can increase brand recognition and establish trust with their target audience. By consistently showcasing their brand, creating engaging content, leveraging influencer marketing, utilizing social media advertising, engaging with followers, and analyzing metrics, businesses can increase their online presence and reach a wider audience.
Improved Brand Loyalty
Social media has become a powerful tool for improving brand loyalty by providing businesses with a platform to engage with their audience in real-time, share their brand values, and provide personalized experiences. By building a community, providing personalized experiences, sharing brand values, leveraging influencers, providing exclusive offers and rewards, and responding to feedback, businesses can establish a relationship with their followers, gain their trust, and establish and retain brand loyalty.
Transparent and East Cost Control
Social media platforms like Facebook, Twitter, and Instagram are free to use, making them a cost-effective way for small businesses and startups to build their portfolios from scratch. Even if a business chooses to advertise on these platforms, the cost is typically lower than traditional advertising methods such as outdoor billboards and TV commercials.Social media platforms also allow businesses to target specific audiences based on demographics, interests, and behaviors, meaning the ads could reach the people with the highest likelihood to turn into customers.
-
What is display advertising?Display advertising refers to the advertising practice through the use of visual elements such as images, motion graphics and videos on websites or social media platforms. The goal of display advertising is usually set to generate clicks, traffic, and conversions for a website or landing page, generating more traffic and awareness and ultimately contributing to sales growth. One of key features of display advertising is its ability to segmented specific audiences based on attributes such as demographics, interests, behaviors, and locations. This targeting allows advertisers to broadcast the right message to the right group at the right time, increasing the likelihood of achieving the predefined goals.
-
What do you need for a digital display ad campaign?Begin with a goal and objective in mind. What do you want to achieve? Increase your brand awareness? Increase your conversion rate? Generate qualified leads? Depending on your goals & objectives, it impacts your media buying as well as the creativity of your ad which in turn affects the results you hope to achieve through display advertising. Other than the actual ad, you are also able to create a dedicated landing page. This page is used to give your customers a better understanding of the product or service that you are offering. It pops up when they click the button in your ad. If you already have an existing website or page that you would like to direct your customers to, you may do so as well! This is an opportunity to craft specific messages and increase your chances of clinching the intended action.
-
Do you know where your traffic is coming from?To start diving into your metrics, you have to better understand the amounts of traffic your banner ads are currently generating. If you are new to this platform, you got to consider the following obstacles you have to overcome to create an effective banner ad, for example, gaining a customer’s attention, capturing customer interests or, driving customer engagement to click on your banner ad.
-
Is Display Advertising effective?Yes! As we breakdown how much it costs to create a display ad and how many people would click into them, Display advertising still delivers a positive ROI for many clients. There is always a misconception that only big or large-scale businesses with huge branding campaigns can do Google Display Advertising. But that is not true! Small and medium sized businesses can also set up Display Advertising. With the right set up and management, it can be as effective as search ads in driving direct leads and sales.
-
How do you optimize Display Ads?8 Tips for Optimizing Google Display Ads: 1. Know your audience 2. Quality over Quantity when picking your keywords 3. Customisation based on competitors’ websites 4. Exclude placements when appropriate. 5. Take advantage of Remarketing 6. Engage in both Responsive Display Ads & Standard Display Ads. 7. Make your ad design your advantage 8. Optimize your bids for devices and placements
bottom of page